Adding Printing Equipment Requires Thinking Ahead [VIDEO]
When it comes time to add equipment to the print production floor, it’s imperative that printing company owners make smart business decisions. The Printing Hub caught up with Patrick Marbury, owner of...
View ArticleWhy Printing Companies Need Modern Communication and Face-to-Face [VIDEO]
Printing companies have many current strategies that they didn’t have five years ago. You still had a website back then (I hope), but does it have the same function and purpose? Social media was...
View ArticleWhat to Look for When Hiring a Salesperson for Your Printing Company [VIDEO]
Hiring a new salesperson for your printing company or marketing services provider can be tricky, especially with the array of products and services you offer. And with those products and services, you...
View ArticlePrinting Companies Need to Start Writing Content, Today [VIDEO]
In this video, Seth Godin and Tom Peters talk blogging. The takeaway: Your printing company needs to start producing written content, today. It doesn’t matter if it’s polished. It doesn’t matter if...
View ArticleWhat Print Service Providers Should Do About Social Media [VIDEO]
It’s a fact that print service providers struggle to figure out what they should be doing in the social media world today. And with good reason: PrinterPresence President Tawnya Starr argues that...
View ArticleHow to Become a True Expert in Your Industry [VIDEO]
Think about your go-to printing resource. No, not Printing Hub—though we’re flattered, we meant your go-to printing expert. A specific individual whose wizard-like industry knowledge inspires and...
View ArticleHow Printing Companies Can Get to Know Their Clients Better—And the Benefits...
It’s easy to get stuck in your ways. If it ain’t broke, don’t fix it—right? Well, your process of increasing sales for your printing company may not be broken, but chances are it’s not the well oiled...
View ArticleThe One Powerful Technique to Make Your Printing Sales Call a Success [VIDEO]
You can market and strategize about your business plan all you want, but nothing matters if you don’t make that sale. We spoke with Bill Farquharson at Printing Hub 2013 this year, and he knows the...
View ArticleThe First Step to Take for Sales Success [VIDEO]
Making sales calls—woof. Sounds pretty daunting, right? Maybe we’ll make that call tomorrow instead. Hold the phone. It doesn’t have to be like that. The key to staying on top of your sales calls is by...
View ArticleHow Short Videos Allow for Big Conversions
Using video on your social media sites and as content just got easier. And quicker too. Services like Vine and Instagram allow you to create your own short video in a matter of minutes. That’s great...
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